This study explores the performance of women farmers towards vegetable marketing in the Barbaruah development block of Dibrugarh District, Assam. A sample of 200 women vegetable farmers was selected purposively for the study during 2022 through face-to-face interaction and data were collected using an interview schedule. The present paper aimed to identify the factors influencing marketing of vegetables among the women farmers, revealing that the immediate sale of perishable vegetable produce emerged as the most influential factor (mean score: 4.50). The study also highlighted the factors influencing women farmer’s opinion on vegetable marketing which has shown that the highestrated opinion was income (mean score: 4.55). Furthermore, the hypothesis tested revealed socio-economic characteristics (age, marital status, education, income) were significantly associated with the factors influencing vegetable marketing, highlighting education as the primary driving force. Also, Educational qualifications showed significant variations in opinions related to income, government support, production strategies, gender roles and other opinions in marketing.
Women, Marketing, Farmers, Vegetables, Factors influencing
