Department of Agricultural Economics, College of Agriculture, University of Agricultural Sciences (UAS), Raichur
1Agricultural Research Station, Siruguppa, Raichur
2Department of Food Science and Nutrition, COA, Hagari, Karnataka
This study analyses, price spread, efficiency of marketing channels and constraints in the marketing of value-added fig products in Ballari district, Karnataka during 2023-24. Three marketing channels for marketing of value-added fig products such as fig rolls, burfi and jam were identified: Channel I (Processor-Consumer), Channel II (Processor-Wholesaler Consumer), and Channel III (Processor-Wholesaler-Retailer-Consumer). Two channels for marketing of packaged fresh fig fruit were Channel I: Processor - Wholesaler - Consumer and Channel II: Processor - Wholesaler - Retailer - Consumer. Channel I showed the highest efficiency for rolls (5), burfi (9), and jam (3). In case of packaged fig fruits channel-I was more efficient than channel-II with an efficiency ratio of 2.43 and 1.31 respectively. Major constraints included limited consumer awareness, high transportation costs, fluctuating demand, and poor market networks. The study suggests that there is a need to improve marketing networks and reduce the involvement of intermediaries. Educational campaigns and community outreach are essential to create awareness about the health benefits of value-added fig products.
Fig fruit, Marketing, Marketing channel, Price spread
