Indian Journal of Agricultural Marketing
  • Year: 2025
  • Volume: 39
  • Issue: 1spl

Impact Analysis of Innovation in Agribusiness on Farm Economics : An Overview

  • Author:
  • Mariya Shilpa Ekka1, R Rajkumar2, Ashish Timothy3
  • Total Page Count: 1
  • Page Number: 197 to 197

1Department of Agribusiness and Rural Management, IGKV, Raipur, 492012

2Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, 641003

3Department of Agribusiness and Rural Management, GKV, Raipur, 492012

Online Published on 10 June, 2025.

Abstract

Innovation in agribusiness has emerged as a pivotal driver of transformation within the global farm economy. The integration of new technologies, practices, and business models is reshaping how agricultural production is organized, managed, and marketed. Key innovations include precision farming, biotechnology, digital platforms, and sustainable farming techniques, which are enhancing productivity, efficiency, and environmental sustainability. These advancements have enabled farmers to optimize resource use, reduce operational costs, and increase crop yields. Furthermore, innovation is fostering new market opportunities, enhancing supply chain resilience, and supporting the growth of agro-based industries. The impact on the farm economy is profound, with innovations driving higher income levels, reducing risk, and promoting long-term sustainability. However, challenges such as accessibility, affordability, and the digital divide remain, necessitating policy support to ensure inclusive growth and equitable benefits across all farming communities.

Keywords

Innovation, Agribusiness, Farm economy, Digital platforms, Sustainable farming, Supply chain resilience, Market opportunities