The Policyholders’ Preference and Satisfaction towards Life Insurance Corporation of India’s Strategies with Reference to Salem District

The disposition and preference of policyholders towards the acquisition of disaster protection items are affected by numerous elements as the nature and consistency of pay, future requirements, information on its highlights and advantages and so on. As specialists are having better close to a home relationship with the local area of policyholders, it will be advantageous to examine the perception of specialists on the preference of policyholders towards holding extra security items so item plans can be coordinated with necessities and prerequisites of the explicit market fragment. The assessment shows that according to the experience of specialists, a larger part of policyholders favors either blessing or cash back approaches in the disaster protection item blend of LIC.