Neuro-marketing insights: A neuroscience-driven approach to consumer- Centric marketing strategies

Neuro-marketing, a burgeoning interdisciplinary field, has emerged as a novel approach to comprehend ing the intricacies of consumer behaviour by utilising neuroscience techniques. In recent years, advancements in neuroscientific research have provided a new lens through which to explore the underlying neural mechanisms that influence consumer decision-making processes. By understanding the neurocognitive aspects of consumer behaviour, businesses can devise more effective and personalised marketing strategies to engage customers and boost sales. The paper explores the Neural Mechanisms and their relation with consumer behaviour. The research will develop an understanding of consumer behaviour through neuroscience and explore its potential applications in personalised marketing strategies.