Managing the New Paradigm Sustainable Business Practices in the Digital Era: A Multifaceted Approach

This research papers examines the concept of sustainable innovation management as it applies to business enterprises. It suggests that the problem of innovation management is deeply related to the way in which a firm manages its external relationships and that the analysis of innovation management needs to be seen as being embedded in a network of relationships related to regulatory and social governance, value chains and the sociotechnical regimes within which it is embedded. It also argues that sustainable innovation is linked to corporate strategy and that sustainable system innovation needs to be seen as a co-evolutionary process involving not only innovative firms but also a broader context of institutions, infrastructures, and consumer practices.