International Journal of Marketing and Management Research
  • Year: 2012
  • Volume: 3
  • Issue: 5

An analysis of atm banking service quality and its dimensions

  • Author:
  • Rajiv Sindwani, Manisha Goel
  • Total Page Count: 8
  • Page Number: 50 to 57

*Assistant Professor, YMCA University of Science and Technology, Faridabad

**Associate Professor, YMCA University of Science and Technology, Faridabad

Abstract

Banks are increasing relying on SSTs (Self Service Technologies) for providing services. ATM (Automated Teller Machine) banking is one of the means to provide Self Service banking. This paper analyzes some of the important studies conducted in various countries across the world for finding the dimensions of ATM banking service quality. On the basis of review, it has been found that there is no consensus among researchers on dimensions of ATM banking service quality. The paper suggests the need for further research to develop a generally accepted scale based on standard dimensions for measuring ATM banking service quality.

Keywords

ATM Banking, Self Service Technologies, Service Quality Dimensions