International Journal of Marketing and Management Research

Table of Contents

• Impact of advertisement on consumers brand preference

  • Author: Yuvaraj Sambasivam, Eskinder Gizachew

• The 21st century trade union challenges in India

  • Author: Abhishek Gupta, Neetu Gupta

• Innovative learning through practical education with special reference to management students

  • Author: Kumari Mary Mathe

• Industrial disputes in Tamilnadu state transport corporation (TNSTC), Tamil Nadu

  • Author: G. Prabhakaran, K. Veerakumar, B. Sumathisri

• CASE STUDY

  Impact of retail outlet in retaining customer loyalty -A case study of big bazar

  • Author: Munish Gupta, Priya Gupta