Assistant Professor,
It‘s meaning came from the Latin word Valere. In English language the Valere means Value. For the purpose of marketing the value used as price but in the emotional purpose it is good character and good personality of the individual. It is the good and healthy relationship between the person and society. It is a tendency to control attitudes and behavior of the Individual. The concept of value is broad and deep. It has different meanings are marketing price, the monetary worth of an article a fair return of equivalent in goods, these are in its sense of —Maulya‖, a fair return equivalent in goods, these are in its sense of maulya the degrees of excellence in performance through thought, word or deed, this is in its sense of Artha Value is used in its later sense ‗artha‘.