This study has examined the trade direction and export competitiveness of mango from India during 1995-96 to 2017-18 using markov chain analysis, RCA and CEP respectively. Though India is the largest producer of the choicest varieties of mango, the country is not a major player in the export market, either-fresh mango or processed mango products. The findings showed that Mexico, Netherlands, Brazil, Peru-and India are the top most exporters. USA, Netherlands, Germany, UAE, and UK are the major mango-importing countries of the world accounting for more than half of the total world imports of mango. For Indian fresh mango UAE was the most loyal market both in pre-NHM and post-NHM, but for mango pulp most stability was changes from YAR to USA in post-NHM period. For mango dried slices and mango flour the most favorable markets were USA and Nepal .India has enjoyed comparative advantage in mango exports in the world market over Brazil, China, Mexico and Indonesia during the study period. The increasing share of other countries clearly shows the need to explore and exploit the market potential of other countries. Efforts are also needed to improve the efficiency of production and quality in order to-stabilize the markets and also to make the product acceptable and price competitive in other importing-countries.
Mango, Mango products, Trade, Competitiveness
