Pig farming is high-yielding business with 0.57 per cent of total pig population of the country in Punjab. The study outlines the objective to examine the pig production systems and the operating marketing channels in Punjab. Three districts (Ludhiana, Mohali and Sangrur) with the highest concentration of pig population were-selected from the state. Total sample size of 90 pig farmers i.e., 30 different sized pig farmers from each district were selected for the study. Different marketing channels for the disposal of live animals and pig meat were-examined by selecting a sample of 10 middlemen. The study found the majority of the pig farmers (94 per cent) in Punjab were found selling live pigs whereas 3.66 per cent and 2.34 per cent were found selling pig meat and pig-meat products respectively. Marketing efficiency was found higher in channel 1 (farmer- farmer) i.e., 12.79. 100 per cent of the farmers were found selling pigs in the unregulated market. Regulated piggery market, slaughter house and a system for waste disposal is required in Punjab for the farmers to secure remunerative returns.
Live pigs, Marketing channels, Marketing cost, Marketing margin, Middleman and price spread
