Utilization pattern and problems faced by farmers in using PAU Kisan app

Agriculture is the backbone of India because primary occupation of majority (58%) of Indian population is agriculture. Agricultural apps play a major role in information dissemination in all sectors including agriculture. The current study was conducted with the specific objective to find out the usage pattern of app, problems faced by them in using PAU Kisan App and to get suggestions from the users for further improvement in the app. the study was conducted on 150 user farmers selected from 10 districts. The results showed that less than half of the respondents used the app for one to two years and 32 per cent of the respondent got information of app from Kisan Mela. The pattern of usage of app showed that more than half of the respondents used the app sometimes only and consulted the app for the information of interest, when they needed. Majority of respondents shared the information like varieties and disease pest management with others. More than 50 per cent of the respondents found the sentence as moderate in length and somewhat satisfied and motivated to apply the recommendations given. Less than half of the respondents found the language used was easy to understand. The study recommended to make the app more user friendly according to the suggestions given by respondents.