1Ph. D. Scholar, Deptt, of Agricultural communication, College of Agricultural GBPUA&T, Pantangar, Uttarakhand
2Professor Deptt, of Agricultural communication, College of Agricultural GBPUA&T, Pantangar, Uttarakhand
Online published on 21 July, 2018.
The study it as conducted with the agricultural under graduates of ’G. B. Pant University al Agriculture and Technology Pantnagar Uttarakhand. The study revealed that majority of the students have fairly high degree of mass media accessibility television was watched regularly for entertainment followed by educational channels such as Discovery. Internet is very popular and considerable amount of money and time is being spent with most preferred Google search engine.