This paper is a part of the research work on Public Relations in hotel industry. Hospitality, which is a major pillar on which tourism sector rests, deals in more delicate product largely centered on its service. The focus here is to study the PR efforts of an hotel catering to foreign tourists. A case study of a hotel was carried out by collecting behavioral and perceptual data from the employees and also by participatory observation of the actual work situation. The findings revealed that there is much greater scope for both external and internal inputs to expand the business of tourism. At best, the PR input is in rudimentary stage in the case studied for this research.
