Interaction
  • Year: 2008
  • Volume: 26
  • Issue: 2

Citizens opinion regarding social advertisement

  • Author:
  • Anjali Pahad1, Anvita Upadhyay2
  • Total Page Count: 8
  • Page Number: 3 to 10

1Reader and Research Guide, Department of Extension and Communication, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda

2Research Scholar, Department of Extension and Communication, Faculty of Family and Community Sciences, The Maharaja Sayjirao University of Baroda

Online published on 21 July, 2018.

Abstract

This study depict the opinions of the citizens of Sultanpur city regarding the Occurrence, Presentation and content of Social Advertisements published in the newspapers and also the content analysis of the social advertisements of two selected Hindi national newspapers. The sample for the study consisted of 100 citizens of sultanpur city and two newspapers respectively. The opinionnaire was used for the data collection. The findings suggested that social advertisements are often published in and the messages are easy to understand. However, the monotony in the presentation style and the content of the messages should be improved.