Head, Department of Dairy Extension S.G. Institute of Dairy Technology, Patna-800 014
Online published on 14 November, 2017.
The findings of study show that the extent of vertical communication was more than that of horizontal communication in both the organizations viz., PCDF and SMB. In vertical communication, the amount of downward communication was higher than that of upward communication at all levels in both the organizations; however, the upward communication had positive and significant relationship with the organizational effectiveness. As far as channels of communication are concerned, visual channels and audio-visual channels were found to be positively and highly significantly correlated with the organizational effectiveness.
