Interaction
  • Year: 2009
  • Volume: 27
  • Issue: 1

Use of communication methods and media for transfer of IPM technology

  • Author:
  • S. S. Patil1, P.B. Kharde2, B.A. Deshmukh3
  • Total Page Count: 7
  • Page Number: 8 to 14

1Ph. D. Scholar, Department of Extension Education, MPKV, Rahuri, Dist: Ahmednagar (MS)

2Associate Professor (Agril. Extension), Directorate of Extension Education, MPKV, Rahuri, Dist: Ahmednagar (MS)

3Junior Research Assistant, Directorate of Extension Education, MPKV, Rahuri, Dist: Ahmednagar (MS)

Online published on 14 November, 2017.

Abstract

Effective communication of appropriate scientific innovation to the millions of farmers who are the ultimate user of them is a key to economic and social progress of any nation. A two-way communication situation is required, based on mutual respect, continuous feedback and common elaboration, where farmers, scientists and technicians share what they think, see and imagine. Majority of facilitators transfer IPM technology by using communication methods and media like group discussion, field visits, follow-up meetings, result demonstrations, farm and home visits, personal contact with farmers, training, farmers tour, presentation of charts and graphs, photographs and models, posters and success story.