Media utilization pattern of vegetable growers

Mass media play a significance role in developing resources and motivating the families for the adoption of new technologies. Various mass media like television News papers, Radio and Magazines are playing a key role in information dissemination to rural population in the community. It may be more effective if the information sources, their availability and utilization pattern is known to media planners. Taking this backdrop, the present study was conducted with the objective to know the utilization pattern of information sources in Kaccehriya village of Varanasi District, with an out come of large use of Radio as the mass media in comparison to other, which involve some of the agricultural based programs and entertainment scenario.