Associate Professor of Agril. Extension,
This study was conducted to find out the perception about usefulness of agricultural messages in two taluks of Bangalore Rural district. Two villages from each taluk and 30 each news paper readers and radio listeners were selected from each village thus making total sample of 240. This study revealed that majority of radio listeners and news paper readers were belonging to low level of mass media participation. Majority of the newspaper readers perceived ‘Krishiranga ’programme broadcast was more convenient. Majority of radio listeners perceived hints to farmers and Krishiranga programmes broadcast were more convenient.
