1Ex-M. Sc. student, Department of Agriculture Communication, College of Agriculture, GB Pant University of Agriculture and Technology, Pantnagar-263145
2Associate Professor (Agriculture Communication), Department of Agriculture Communication, College of Agriculture, GB Pant University of Agriculture and Technology, Pantnagar-263145, District Udham Singh Nagar
Online published on 14 November, 2017.
Well designed radio messages can go a long way in diffusing agricultural technologies to the farmers. Past experience in the field of farm communication has shown the potential of radio as an effective medium of communication with farming community. The establishment of Farm and Home Unit by All India Radio made it possible to provide up-to-date and quick agricultural services to the farmers. Technological information on organic farming exists but farmers most often do not have access to it because of lack of appropriate delivery system. Mass media plays a very important role in bringing change in behavior of users, by putting across useful information, which leads to decision making regarding adoption of new technologies.
