1Professor, Extn. Edn., Department of Extension Education, Mahatma Phule Krishi Vidyapeeth, Rahuri, Dist. Ahmednagar, M.S. Pin-413 722
2Ex. PG Student, Department of Extension Education, Mahatma Phule Krishi Vidyapeeth, Rahuri, Dist. Ahmednagar, M.S. Pin-413 722
3Public Relation Officer, Mahatma Phule Krishi Vidyapeeth, Rahuri, Dist. Ahmednagar, M.S. Pin-413 722
Online published on 14 November, 2017.
It is found that, majority of the Cotton growers were middle aged, educated, belonged to medium size of family and nuclear type of family. They are having medium social participation, medium size of land holding, medium annual income, medium sources of information used and medium level of motivation and aspiration.
The antecedent's factors such as age, education, family size, social participation, annual income, motivation, aspiration and source of information established significant association with extent of use of mass media. Thus, these factors may be taken into consideration for increasing their mass media utilization pattern.
