Utilization pattern of mass media and other sources of information by change agents

The present study was conducted in Baghpat district of Western Uttar Pradesh to know the Utilization pattern of the mass media and other sources of information by Change Agents. Baghpat district has six blocks namely; Baghpat, Pilana, Khekhra, Baraut, Chhaprauli and Binouli. Hence, all the six blocks were taken up for the study. From each block BDOs, ADOs and VPDOs were taken by using census method. In all, 250 change agents from six blocks formed the sample for the study. Data from respondents were collected through well-structured pre-tested interview schedule. In the study it was found that majority (56.4%) of respondents attained the age of 46 years and above. Three-forth Change Agents were prone to accept the communication technology, while 44.4 per cent respondents were found to have moderate level of job satisfaction. It was also found that majority (75.6) Change Agents have not attended any training programme as their service experiences were more than 25 years. Education, socioeconomic status change proneness, job satisfaction, communication facilities and mass media exposure were positively and significantly associated with knowledge about communication material of Change Agents.