Interaction
  • Year: 2010
  • Volume: 28
  • Issue: 1

Farmers reading behavior of ‘Krishidarshani ’farm publication

  • Author:
  • Milind C. Ahire1, Sandip D. Patil2, Bhagwan A. Deshmukh3
  • Total Page Count: 4
  • Page Number: 65 to 68

1Professor (Agril. Extension), Department of Extension Education, Mahatma Phule Krishi Vidyapeeth, Rahuri, Dist. Ahmednagar, M.S. Pin-413 722

2Public Relations Officer, Mahatma Phule Krishi Vidyapeeth, Rahuri, Dist. Ahmednagar, M.S. Pin-413722

3Junior Research Assistant, (Agril. Extension), Mahatma Phule Krishi Vidyapeeth, Rahuri, Dist. Ahmednagar, M.S. Pin-413 722

Online published on 14 November, 2017.

Abstract

Majority of the reader farmers were from young age groups, undergone degree/higher education, farming as their main occupation and had medium land holdings.

Majority of the reader farmers hurriedly go through the content of the ‘Krishidarshani ’, gave ‘Krishidarshani ’to others for reading, discussed the topics with others after reading of ‘Krishidarshani ’, were subscribing: the ‘Krishidarshani ’from last 3 years, they were self motivated to purchase the diary, read the Agrowon daily and subscribing other agricultural magazines too. It shows that farmers having good awareness about the print media and publications on agricultural area.