1Associate Professor (Agriculture Communication) G. B. Pant University of Agriculture & Technology, Pantnagar-263145 (Uttarakhand)
2Research Scholar, Department of Family Resource Management, G. B. Pant University of Agriculture & Technology, Pantnagar-263145 (Uttarakhand)
Online published on 14 November, 2017.
Information and communication networks can supercharge the speed of anything from cash flow to customer service, so the present study was an attempt in the same direction to analyze the communication sources of the farmers. The aim of the present study was to know the different media sources used by the farmers, their ownership and the frequency of use among them. For this purpose, Masters and Ph. D. theses of the department of Agricultural Communication of Pantnagar University were reviewed for collecting the relevant information. The whole content was classified into 3 categories in terms of era's i.e. 1980's, 1990's and 2000–2007. Under each era, information sources were analysed in terms of their use, ownership and frequency of use over the last 27 years. In case of use of media sources during the decade of 1980's, maximum respondents used radio as an information source followed by approaching to friends and neighbours, reading newspaper and watching television, while in 1990's, maximum respondents used television followed by radio, magazines and posters. In the era of 2000–2007, radio was used by maximum respondents followed by television viewers and newspaper readers. Analysis of ownership of media sources in 80's revealed that radio was owned by maximum respondents followed by newspaper subscribers. Whereas the picture remains the same in the other two eras for radio but newspaper and television were at the second place.
