The impact of KVK's on communication characteristics of the respondents

Induction of the appropriate technology holds key to the rapid development and transformation of the rural society in a sustainable manner. The transfer of technology among the rural masses is the challenging task facing the country. Training of farmers and in-service extension functionaries are a critical input for the rapid transfer of agricultural technology. This aspect remained neglected in the past and continues as a weak link in the agricultural production system even now. The training institutions which existed were by and large theoretically oriented and hence they could not make as much dent on production and generating income in the farming community as was expected. Realizing this crucial gap, the Indian Council of Agricultural Research (ICAR) evolved Krishi Vigyan Kendra (KVK) as an innovative institution for vocational training in agriculture and allied subjects. The experience gathered so far reveals that in spite of various approaches and programmes adopted, the technologies have not yet been transferred to the majority of the users. It may be due to several reasons. One of the reasons is the lack of basic understanding of the principles involved in the transfer of technology (TOT) on the part of Scientists, Extension workers and the change agents, as well as the lack of integrated approach by scientists and extension workers and users of technology. So, to evaluate the effectiveness and performance of selected three Krishi Vigyan Kendras on the farmers of the area, the present study entitled "The impact of KVKs on communication characteristics of the respondents was understaken.