Under graduate agriculture students and uses of the internet: The case of Banaras Hindu University

The addition of the Internet to the electronic media system has reestablished the interest in the question of media attendance: the factors that explain and predict student exposure to this particular media. Recent researches explain Internet usage and have both extended and challenged the uses and gratifications approach to understanding internet media attendance. A sample of 101 college students in the Banaras Hindu University participated in the experiment and was selected by applying stratified proportionate random sampling technique. The findings have a clear cut indication that students who have high information motivations are more likely to engage in human-message interaction on a Web site, whereas social interaction motivations are more strongly related to human-human interaction through email chatting. Habit strength was the most powerful predictor of news consumption overally.