Correlates of communication behaviour of paddy growing farmers

Communication is identified as the oldest continued activity of human being since birth & goes on & on till death. It is beyond discussions and justifications that the communication behaviours are the basic activity of an individual through which the information is converted into action for desired results. The findings of the study indicated that all the variables included under study exhibited positive and significant association with the communication behaviour of farmers. The variables like knowledge of communication technique and socio-economic status showed strong association with communication behaviour.