Socio-Economic and Psychological Factors Influencing the farm Telecast Viewing

Televiewing behaviour is one of the significant part in that. Behaviour of the viewer is not a change or random phenomenon. It is a response to a cause or stimulus and it is purposeful and goal oriented. It is intended to accomplish some objectives which in turn would satisfy or at/east reduce some need of the viewers. The present study was conducted in the three tehsils of Dausa district of eastern Rajasthan to analyse and understand the socio-economic and psychological factors influencing farm telecast viewing behaiour of ’the farmers and farm "women. The finding of the study revealed that maximum number of the respondents i.e. 65 (36.11%) belonged to medium viewing category followed by low (34.44%) and high (29.45%) viewing category. The finding of the study also revealed that the age, socioeconomic status, family education status, extension contact, mass media exposure, cosmopoliteness, attitude towards TV, scientific orientation and economic motivation were significantly related with farm televiewing behaviour of the respondents.