Hudkiya-baul-a traditional agricultural folk song of Kumaon region of Uttarakhand

Ninety per cent of the world's population lives in developing countries and seventy five per cent of them live in rural areas. Mass media such as newspapers, television, and the internet do not effectively reach these people, or as many research studies show, these media do not have the required impact in terms of motivating change and development. The high rate of illiteracy added to the inadequate reach of mass media impedes almost seventy percent of India's population who reside in the rural areas. Traditional media are tools of a special nature. Their special nature is derived from the fact that they have no grammars or literature, yet they are nurtured through oral and functional source. In a total perspective, traditional media provide channel for expressing socio-ritual, moral and emotional needs of society to which they specially belong. India has a very rich tradition of folk music. The extreme cultural diversity creates endless varieties of folk styles. Each region has its own particular style.