Communication behaviour of televiewing farmers

A study on "Communication Behaviour of Televiewing Farmers" was undertaken with the specific objectives i. to study the communication behaviour of the televiewing farmers ii. To examine the association between selected independent variables with the communication behaviour of televiewing farmers. The study was conducted in Kathua District of Jammu and Kashmir which was selected purposively. Out of 9 C.D. Blocks only 4 C.D. Blocks namely Ghagwal, Hiranagar, Kathua and Barnoti were selected randomly. A sample of 20 per cent villages was selected randomly from selected Gram Panchayats. A sample of 20 per cent Gram Panchayats from each selected block was selected randomly. A sample of 20 per cent villages was selected randomly from selected Gram Panchayats. A sample of 20 per cent (150) farmer s was selected randomly from selected villages. Hence, a total of 150 respondents were finally selected for recording their responses for study purpose. Communication behaviour has been operationalised as information input, information processing and information output behaviour of the respondents in the study. An index was developed for studying the communication behaviour of televiewing respondents, wherein information input was studied in terms of sources of information, processing of information was studied in terms of evaluation, storage and transfer of information and information output was studied in terms of dissemination of information. For predicting the communication behaviour of the farmers towards farm education programmes of television. It was found in the study that the communication behaviour of the televiewing farmers was greatly influenced by the farm education programmes of television. Television was considered as an effective communication medium. Therefore, more and more villages should be covered under television network so that they could get the benefits of agricultural technology.