To study the association between socio-economic and communication characteristics on knowledge, attitude and adoption of the respondents

The study was conducted in purposively selected Krishi Vigyan Kendra of district Sultanpur, Shahjahnpur and Bareilly of Uttar Pradesh. 150 beneficiaries from each Krishi Vigyan Kendra were selected. Thus, total 400 respondents were selected randomly from the three selected Krishi Vigyan Kendra of U.P. On the basis of above finding, it may be concluding that most of the farmers were having either marginal or small holdings. Beneficiaries differ significantly in case of knowledge, attitude and adoption. It is due to the exposure with Krishi Vigyan Kendra of the beneficiaries. New agricultural technologies which are suitable to farmers were accepted by the farmers through Krishi Vigyan Kendra. Among three selected KVKs, the KVK Sultanpur was providing best results.