Use of interpersonal and mass communication channels by farm women of Pali district of Rajasthan revealed a clear preference for inter personal sources of communication like the AAO and AO 72.50 per cent and 65.63 per cent respondents. Among mass media channels: Radio topped the list with 28.13 per cent using it frequently, followed by television 23.13 per cent. Education, social participation and value orientation were significantly correlated with use of communication channels.
Mass media, cosmopoliteness, farm women and correlation
