A study on media preferences of televiewing farmers

Present Indian extension system is under numerous pressures where the extension workers, have to cater not only vast population but also to perform administrative, election, input supply and other works. Under these circumstances, it is not practically possible to serve all the farmers, all the time for all the problems when ratio of extension worker and farmer, the sender and receiver is more than 1: 1000. Therefore, the potential of mass media can be exploited to serve the rural population in this direction. Electronisation and mechanization in communication systems have provided opportunity to access the information rapidly, accurately and repeatedly. To reach the unreach modern electronic gadgets and systems have been introduced to cope-up the requirements. Massive programmes of cyber extension, digital interactive distance learning, online networks, internet etc. Television can bring the world to our door steps within a second. This mass medium has made dissemination of mews, information and entertainment possible on a scale unprecedented in human society.