Communication behaviour of the farmers towards farm education programmes of television

Communication is the basic need of human beings and web of society which makes the survival, growth, progress and development of man and holds the society intact and progressive. Television can bring the world to our door steps within a second. This mass medium has made dissemination of news, information and entertainment possible on a scale unprecedented in human society. It is considered as a credible source of information and is taken as authentic, trustworthy and prestigious medium of communication. The present study was conducted in Kathua District of Jammu and Kashmir which was selected purposively. Out of 9 C.D. Blocks only 4C.D. Blocks were selected randomly. A sample of 20 per cent (150) farmers was selected randomly from selected villages. It was found that the communication behaviour of the farmers was positively and significantly related with the socioeconomic status, education, size of land holding, interpersonal interaction, innovation proneness, value orientation and achievement motivation of the farmers.