Factors affectiing communication of farmer

An attempt has been made to study the communication competence of farmers with special reference to dissemination of paddy cultivation technology. The study was conducted with a sample of 300 farmers drawn randomly from Banka & Rejaun blocks of Banka district. The study revealed that the main factors determining the communication competence of a farmer were presentation skill, sources of information utilization, innovation proneness and annual income. Among all the nine variables taken for study, presentation skill emerged as the single most potent factor determining the communication competence of a farmer. Both the co-rrelation co-efficient (r=0.703) and regression coefficient (b = 7.347) were found to be highest for this variable.