The study revealed that majority of community radio listeners had very high level of listening behavior. The profile characteristics namely time spent in house hold, farm activities, and economic activities and traditional media exposure correlated significantly with listening behavior of community radio listeners at 1 per cent level of probability and age, education, experience in farming and leisure time at 5 per cent level of probability. Among them, the correlation of age, primary occupation, land holding, experience in farming, house hold, time spent in economic activities, leisure time and traditional media exposure with listening behavior were positive, while all the correlations were negative.
Community, Behaviour, Listeners
