Interaction
  • Year: 2014
  • Volume: 32
  • Issue: 1

Mass media exposure of farm women

  • Author:
  • J. Talukdar, K.K. Saharia2, P. Hazarika2, R.A. Hazarika3, J.R. Bora4
  • Total Page Count: 3
  • Page Number: 3 to 5

2Professor, Department of Extension Education, College of Veterinary Science, AAU, Khanapara, Guwahati-22

3Professor and Head, Department Vety. Public Health and Hygiene, College of Veterinary Science, AAU, Khanapara, Guwahati-22

4Professor, Department of Livestock Production Management, College of Veterinary Science, AAU, Khanapara, Guwahati-22

Online published on 14 November, 2017.

Abstract

The study revealed that TV and Radio were the most popular mass media than others. It was distantly followed by Newspapers, Public announcements and Internet. In fact Success stories were found to be the most influencing mode of presentation among the farm women particularly excelling in TV with 45 times followed by in Radio by 28 times and in Newspapers by 13 times.

Keywords

Rural women, Mass Media, ASHA (Accredited Social Health Activists)