Department of Agricultural Extension, College of Agriculture Acharya N G Ranga Agricultural University, Rajendranagar, Hyderabad-500030
Online published on 14 November, 2017.
The study was conducted in East Godavari district of Andhra Pradesh to know the mass media utilization of the paddy crop holiday farmers. A total of 60 respondents were taken for the study. Findings revealed that majority of the respondents fall under medium (53.34%) category of mass media exposure. Majority of the crop holiday farmers perceived that most of the information they are getting from Radio, Television, News Papers, Agricultural Magazines respectively.
Mass Media, Crop Holiday, East Godavari
