Interaction
  • Year: 2014
  • Volume: 32
  • Issue: 1

Mass media exposure of north-eastern hill university students

  • Author:
  • Daya Ram1, R. Tasri Marak2, K.P. Chaudhary3, N. Gopimohan Singh4
  • Total Page Count: 6
  • Page Number: 9 to 14

1Asstt. Professor, (Agric. Extension) College of Agriculture, CAU, Imphal-795004 (Manipur)

2M. Sc. (Ag.)Student, (Agric. Extension) College of Agriculture, CAU, Imphal-795004 (Manipur)

3Dy. Director of Instruction, Directorate of Instruction, Imphal-795004 (Manipur)

4Asstt. Professor, (Agric. Statistic) College of Agriculture, CAU, Imphal-795004 (Manipur)

Online published on 14 November, 2017.

Abstract

On the basis of the study conducted, it could be concluded that majority of the students had medium mass media exposure. Computer education, background, social participation, level of aspiration and father's occupation were the important factors which have contributed to the level of mass media exposure of the NEHU students.

Keywords

Mass media exposure; Level of aspiration; Awareness and Utilization