1Research Scholars,
2Assistant Professor,
The data revealed that majority of both (96%) trained and (88%) untrained respondents possess radio. Under extension contact variable, majority of trained respondents(0.56) having contact with Gram Pradhan, followed by KVK/KGK (0.52). Majority of untrained respondents(0.63) were also found in contact with Gram Pradhan, followed by cooperative societies (0.52) in extension contact. The contact of trained respondents with informal sources was found in family members (1.0) and in case of untrained respondents as same majority were in family members (0.99). There were no differences in communication pattern of trained and untrained entrepreneurs.
Communication behaviour, Entrepreneurs