Interaction
  • Year: 2014
  • Volume: 32
  • Issue: 1

Communication behaviour of entrepreneurs

  • Author:
  • Ashok Kumar Gautam1, Basavaprabhu Jirli2, Dheeraj Mishra1
  • Total Page Count: 3
  • Page Number: 15 to 17

1Research Scholars, Department of Extension Education, Institute of Agricultural Sciences, B. H. U. Varanasi-221005

2Assistant Professor, Department of Extension Education, Institute of Agricultural Sciences, B. H. U. Varanasi-221005

Online published on 14 November, 2017.

Abstract

The data revealed that majority of both (96%) trained and (88%) untrained respondents possess radio. Under extension contact variable, majority of trained respondents(0.56) having contact with Gram Pradhan, followed by KVK/KGK (0.52). Majority of untrained respondents(0.63) were also found in contact with Gram Pradhan, followed by cooperative societies (0.52) in extension contact. The contact of trained respondents with informal sources was found in family members (1.0) and in case of untrained respondents as same majority were in family members (0.99). There were no differences in communication pattern of trained and untrained entrepreneurs.

Keywords

Communication behaviour, Entrepreneurs