Attitude of the rural women towards telugu television programme on health and nutrition

Majority of the respondents had favourable attitude towards Mee Arogyam Mee Chetullo Programme and All the selected 11 independent variables put together explained about 91.31 per cent of the variation in the knowledge retention of the respondents. Extension contact, Social participation, urban contact and length of viewing were positively significant effect at 5% level of significance while frequency of viewing was positively significant at 1% level of significance on the knowledge retention levels among the respondents.