Mass media credibility in livestock farmers

The study revealed that majority of the respondents in the North Bank (58 per cent), South Bank (56 per cent) and in the pooled sample (57 per cent) had medium level of exposure to various information sources and a large number of the respondents in the North Bank (43 percent), South Bank (48 percent) and pooled sample (61 percent) attached medium level of credibility toward various information sources. By and large the exposure to Mass Media was less and they were not considered very consequential by the farmers as far as their farming practices were concerned. It was also found that majority of the respondents attached their credibility to friends and relatives as information sources followed by family members, radio and T.V.