Dept. of Mass Communication Dr. B.N Dutta Smriti Mahavidyalaya Vill.+P.O.-Hatgobindapur Dist.-Burdwan-713407
Online published on 14 November, 2017.
Traditional media is facing a great challenge from modern mass media. They are suffering from identity crisis. This article tries to look at the present status of the traditional media with a case study of Burdwan district of West Bengal. The popularity of this district is still alive through the dignified position of folk media. Even till today folk media is used to disseminate information and education to the people, aware them about different projects and government endeavours.
convergence of media, active participation, motivation, familiarity to audience, compatibility of modern media
