1Ph. D. Scholar, M.G.C.G.V.V. Chitrakoot, Satna M.P.
2Head, M.G.C.G.V.V. Chitrakoot, Satna M.P.
3Assistant Professor, RVSKVV, Gwalior M.P.
Online published on 14 November, 2017.
The majority of the respondents perceived medium effectiveness of farm broadcast category in transfer of agricultural technologies. The coefficient of multiple determinations (R2) shows that all eleven variables jointly explain 81.00 per cent of the variation in effectiveness of farm broadcast. Majority (66.67%) of the respondents suggested that use of local language during broadcasting the programme is most effective.
Effectiveness, Broadcast, Transfer of agricultural technology
