1Assistant Professor (Communication Studies), Department of Humanities and Social Sciences, Institute of Technical Education and Research, S'O'A University, Odisha
2Research Scholar, Ravenshaw University, Cuttack, Odisha
Online published on 14 November, 2017.
Of late, social networking sites such as Facebook, Twitter, MySpace have become important tools during election campaigning. Their extensive use in the recently held general elections in India have led many to consider them as future channels of political communication. The present paper, after examining their usage by Bharatiya Janata Party (India), Aam Aadmi Party (India) and the Democrats (USA), tries to estimate the actual, as against the perceived potential of these online forums.
political communication, social media, elections
