Interaction
  • Year: 2014
  • Volume: 32
  • Issue: 3

Mass media utilization pattern of farmers

  • Author:
  • Pradeep Kumar1, Ramendra Kumar2, Praksh Singh3
  • Total Page Count: 4
  • Page Number: 56 to 59

1Research Scholar, Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi-221005 (U.P.)

2Manager, Rural development, Union Bank of India, Ranchi (Jharkhand)

3Professor, Department of Extension Education, N.D.U.A. & T., Kumarganj, Faizabad (U.P.)

Online published on 14 November, 2017.

Abstract

The results indicated that majority of the respondents owned mobile phones as electronic media and newspapers as print media. Majority of respondents used mass media for agricultural programme, News, entertainments, educational and other related information purposes. All the respondents preferred electronic media.

Keywords

Mass media possession, Electronic and Print media