1Assistant Professor, Department of Agricultural Economics Vanavarayar Institute of Agricul ture, Pollachi-642103, Tamil Nadu
2Assistant Professor, Department of Social Science Vanavarayar Institute of Agricul ture, Pollachi-642103, Tamil Nadu
3Assistant Professor, Faculty of Horticulture, Vanavarayar Institute of Agricul ture, Pollachi-642103, Tamil Nadu
Online published on 14 November, 2017.
The results revealed that educational status, cultivation experience, annual income are the most important factors influence the buying-decision. From the farmer perceptions, majority of the respondents were highly satisfied with quality of the product.
Bio-fertilizer, Perception, Awareness, Adoption