1Research Scholar, Department of Home Science, Banaras Hindu University, Varanasi-221005
2Professor, Department of Home Science, Banaras Hindu University, Varanasi-221005
Online published on 14 November, 2017.
As a whole, it can be concluded that majority of the vegetable growers were radio listeners followed by news paper users. They devote more time in listening radio and reading news papers as compared to watching television and magazine reading. It indicates the popularity of radio among the vegetable growing farmers as it is being used by them not only in the house but also to their field area.
Mass media, modern practices, potential energy, village community
