1Research Scholar, Department of Extension Education, Institute of Agricultural Science, B H U, Varanasi (UP)-221 005
2Associate Professor, Department of Extension Education, Institute of Agricultural Science, B H U, Varanasi (UP)-221 005
Online published on 14 November, 2017.
A country may obtain the outcomes it wants in world politics because other countries-admiring values, emulating its example, aspiring to its level of prosperity and openness-want to follow it and it is a key element of leadership. Here the question arises that is there any existence of soft power in extension service? If yes then what are the key areas and how much it is effective in context of extension service?
Behavior, co-opt, hard power, soft power
