1Senior Scientist, M.S. Swaminathan Research Foundation, Community Agro biodiversity Centre, Puthurvayal, Kalpetta, Wayanad, Kerala
2Professor, Kerala Agricultural University, College of Agriculture, Vellayani, Thiruvananthapuram, Kerala
Online published on 14 November, 2017.
Sixty statements reflecting the communication effectiveness of extension personnel were generated. Likert's method was employed in the scale construction and the final scale comprising of 10 statements was standardized for administration.
Communication effectiveness, extension personnel, scale construction, Likert's method, item analysis, reliability, validity
